customers, and good for the airlines, as well. Again, it took Nike Air Max Black Womens Cheap
And in particular, in industries where it really hard to observe what each customer is doing, and really hard to target them with individualized messages and treatment and so on, then it really hard to do the customer centric thing. In an industry like, say, consumer packaged goods, it hard for a Procter Gamble to know what each and every consumer is doing, and while they spend a lot of time trying to get a general understanding of what kinds of customers like certain kinds of products and services, it hard for them to tailor their offerings quite as well as, say, a retailer can. Fader: Many industries are formed around a blockbuster mentality: come up with the next big thing, let produce it in great quantities, let bring the cost down as we do so and let get it out there to our customers as efficiently as possible. So many companies, so many industries are born into that, and it hard for them to move away from it, even if it might be the best thing for them to do. It interesting to look at industries that, again, are born into that blockbuster mentality, but are kind of fighting against it these days, such as pharmaceuticals there a really great example. For them, it clearly about block.
of some firms that are doing the customer centric thing and other firms that are focusing on, let call it superiority and others that are focusing on operational excellence. It is not a one size fits all strategy.
as a result. So, it not going to be the same program for everybody, but it just a more sensible way, overall, for them to be managing the relationship with their customers.
the most part, the airlines have been very backwards looking. Let reward people based on what they have done, hoping that behavior is a mirror to the future. Are there some industries where the customer centric approach is more valuable?Fader: I don want to suggest that this idea of customer centricity and focusing on certain kinds of customers and treating them differently is true for all industries or for all companies. And even in an industry where it does make sense and I think airlines would be included in that group, as well as retail and telecommunications, financial services and others that doesn mean that every firm needs to do it. Womens Nike Air Max Thea Premium In fact, a healthy ecosystem would consist Womens Air Max Black And Red
way too long for Delta to step in this direction, but I think all the other major carriers should be doing the same thing. And of course, when they do, the public and policy makers will say, it just the airlines ganging up on the poor customer. I don think that is the case here. Certainly, those kinds of things are true in other settings, when airlines follow each other around, but, this was a change that should have happened long ago and better that it happened later than never. And I think each of the other airlines will [adopt a policy similar to] this; I sure that they will refine it in terms of the specific ways that they translate dollars into customer value and the way that they dole out the benefits Nike Air Max 90 Womens Sale
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